Wednesday, June 16, 2010

0019. Mameshiba

Mameshiba is a mascot from Japan, a brilliant mascot phenomenon that has spawned extensive character merchandising. Part dog and part legume, Mameshiba shares "bean knowledge"- or little facts, whether you've solicited it or not. He prefaces his gifts with the phrase, "Ne, shiteru?" meaning "Hey, did you know?" He comes in a variety of forms, best explored through his commercials, which can be viewed here.


  1. Hey, did you know?

    Lactose intolerant people can usually drink unpasteurized milk.